Recently, the tech giant Apple has stunned publishers by supporting ad-blocking facility in its devices. It is undoubtedly the welcome move from the users’ viewpoint, but then, many publishers who are largely dependent on the revenue generated by ads has been hit hard.

Tech Companies’ attempts to give relief

Although Apple has launched the facility of blocking ads in its newer iOS 9, its latest news reader has opened the doors of a new method of advertising for the publishers. Company’s all-new news reader app will enable publishers to give ads within the app, and the company will take 30 percent of total revenue earned by that from the publishers.

Facebook has also started allowing media partners to publish their stories directly to the site under ‘Instant Articles’ program. Publishers can get the revenue from ads either by placing them on the articles or split sales on ads.